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We Produce Videos that
Produce Business Results

SHOOF is a Tel Aviv based, full-service video production studio with a passion for Tech marketing.

Digital Products from Script to Screen

Communicate your digital value in a way that truly resonates with users, investors, and just about everyone else.

The Right Fit for You

Marketing-Focused

Partner with a team that understands marketing and knows how to boost metrics through diverse video campaigns and channels.

Tech Savvy

Ensure your audience understands your technology as clearly as you do. We’re fluent in tech talk across multiple verticals.

Founded in 2017

Rest assured, your video is in experienced hands. B2B or B2C, brand or performance, we’ve done it. Just ask our clients.

A-Z Service

Work with one video partner for creative and production, with a streamlined workflow built on expertise, collaboration, and fun (!)

Native English Level

Make your global impact count. We specialize in North American and international audiences, capturing both language and culture.

Adaptive Budgets

Stay on budget without sacrificing effectiveness. We specialize in a variety of creative styles and tailor solutions to match your needs.

Stories with Heart and Character​

Open your audience’s heart, mind (and wallet) with great stories, brought to life by professional actors or your own team.

Find Our Work At

Real-World Products, Real-World Value

Capture production processes and products in their natural environment, or bring them to life with 2D or 3D animation.

What People Say

Our conversions went OFF THE ROOF!!! Probably the single best partner we chose so far.

Matan Gilat

The end result was phenomenal and the process itself was super professional (and fun!)

Miri Haham

Our video got an amazing feedback and helped us set a new standard as market leaders.

Tal Florentin

They went above and beyond to ensure we were satisfied with the final outcome.

Tali Bartkunsky

Due to the well organized process structure we were able to get the best result within the project deadline!

Eynat Mor

Oren turned a global 5-video challenge into a stunning success – professional and a joy to work with.

Iris Toledano

Looks Aren't Everything, Results Are.

We’ve helped generate +$100M in revenue with the power of video.

Success Stories

Step-Up Your Game - $500K in a Single Month

A niche campaign for Eldritch Foundry.

Zero $ on Media - 645K+ Views, 1.3K Comments

ORGANICally grown Cannabis-tech.

Tel Aviv Stock Exchange Opening Bell Ceremony

Establishing a meaningful relationship in a meaningful moment.

SaaS Made Sexy

When a platform tells a tale – Asterra

From Boring to Awesome in 90 Seconds

When the cable guys meet the video guys.

Finding the Soul of the Digital Product

UXV – A relationship course you’ll actually want to attend.

Featured on

Product, Explainer, Promo, Corporate and Crowdfunding Video Production

Brand or performance, B2B or B2C, desktop & mobile, SHOOF is your Digital-First video partner for success.

What Can We Help You With

Scriptwriting

Starting from $1,500

Video Messaging Strategy

Research & Concept Development

Scriptwriting & Storyboarding

A-Z Production

Starting from $6,500

Casting, Location Scouting, Scheduling, Crew,  Gear & Vehicle Hire, Permits, Insurance

Direction, Videography, Lighting & Sound, Make-up, 
Art & Set Design, Travel, Catering

Offline\Online Editing, Design, 2D\3D Animation, Sound, 
VFX, Color Grading, Localization

Contact Us

Your video is a click away.

Write us a message

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Book a video call

Step-Up Your Game - $500K in a Single Month

A niche campaign for Eldritch Foundry.

In a small office in Petach Tikva, Israel, two passionate creators shared a dream: to bring custom tabletop gaming miniatures to life. Leaving the security of their day jobs, they took a leap of faith, determined to turn their vision into reality. When they approached us to create their Kickstarter campaign video, we knew their story was the key. We created a narrative that resonated with their audience – An origin story of two dreamers turned pioneers, defying the odds to build something extraordinary. The result? A $500K campaign in just one month, a captivated community, and a company that continues to lead its category today.

Creative & Production:
SHOOF

Matan Gilat, CEO – Eldritch Foundry

“Our conversions went OFF THE ROOF!!! We felt safe, heard, appreciated, and we had complete trust in the end result. I can’t compliment Oren and the Shoof team enough, consummate professionals and will work their a** off for a project, above and beyond anything I’ve encountered thus far.”

Zero $ on Media - 645K+ Views, 1.3K Comments

ORGANICally grown Cannabis-tech.

When the product is pure magic, the focus stays on the product. With cannabis campaigns restricted from social platform promotions, we set out to spark a meaningful, ORGANIC in-post conversation. A rhythmic video, playful copy, and a crystal-clear value proposition tailored to a well-defined audience = results that speak for themselves.

Creative & Production:
SHOOF, M. Speyer

Tel Aviv Stock Exchange Opening Bell Ceremony Video

Establishing a meaningful relationship in a meaningful moment.

What started as a client requirement (and a challenge for us), using stock footage to tell a story, became this project’s greatest strength through thoughtful curation and editing. When Tel Aviv Stock Exchange asked us to create their Opening Bell Ceremony video, we knew it had to leave a lasting impression, as it is viewed weekly by IPO attendees. Our concept was “Time.” With TASE’s diverse companies, the cluttered nature of stock footage transformed into a richness, weaving industries into one rhythmic narrative. The result? A powerful message: No matter your industry or vertical, when your time to shine comes, TASE is the perfect partner for future growth.

Creative & Production:
SHOOF

SaaS Made Sexy

When a platform tells a tale - Asterra

How do you make a SaaS platform engaging without actors, props, or staged scenarios? You let the product do the talking. That’s exactly what we did for Asterra. Using only their platform’s interface, we built a clean, dynamic video that showcased their core features in action. Smooth motion design, sharp editing, and a pulse-pounding soundtrack turned static screens into a clear, compelling story. To give the video structure, we used VFX to craft a distinct beginning and end—framing the experience with context and focus. The result? A polished, professional video that helped their product stand out while clearly delivering its value to their audience.

Creative & Production:
SHOOF

Tali Bartkunsky, Product Marketing Manager – Asterra

“SHOOF delivered every step of the project exactly on time, as per the deadlines we set at the beginning. They went above and beyond to ensure we were satisfied with the final outcome.” 

From Boring to Awesome in 90 Seconds

When the cable guys meet the video guys.

Can a company that manufactures and distributes cables stand out as a creative force? That’s what we set out to discover with Ray-Q. Their edge was clear: unmatched expertise in the defense market and a uniquely creative problem-solving approach that makes them the go-to partner for tackling impossible challenges no one else can. To showcase this, stunning 3D design was the perfect choice. And the tagline we wrote for their video? It was so powerful, it became the foundation of their entire brand voice: “We Are Only As Strong As What Connects Us.”

Creative: SHOOF
Production: Gil Kadosh, SHOOF

Yael Viesel, BDO – Ray-Q

“The newly produced video opened great opportunities. Shoof executed a smooth workflow through effective communication and a detailed timeline. The team’s accountability and professionalism were impressive and they worked very hard to bring the video to the highest level.” 

Finding the Soul of the Digital Product

UXV - A relationship course you'll actually want to attend.

Featuring Tal Florentin as its frontman, UXV stands as the premier Israeli UX certification program. Together, we created a narrative that draws a humoristic parallel between personal relationships and interactions with digital products, highlighting how both rely on communication and meaningful connection. The video effectively explains the role of a UX designer while showcasing the program’s value. Years later, it remains a powerful tool for recruiting students and promoting the brand.

Creative: SHOOF
Production: Kapish

Tal Florentin, CEO – UXV

“Our video got an amazing feedback and helped us set a new standard and be defined as market leaders, an effect we still enjoy many years later. What I found most impressive was creativity of the script, the ability to provide the right way to deliver our messages.” 

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